Negotiation Foundations Course

4 min read posted on 7 June, 2024

Build a strong negotiation foundation with our comprehensive training course. Learn essential strategies to achieve successful outcomes.

Contact us

Junior

Up to 12 people

1 day

On location

Negotiation is a vital skill for professionals in a commercial role (e.g. sales or procurement), which directly impacts a company’s bottom line. Contrary to popular belief negotiators are not born, it is a learnable skill. Our Negotiation Foundations Course is a one-day intensive workshop designed for junior commercial professionals. You’ll learn essential negotiation principles, like balancing power dynamics and negotiation tactics, through practical cases, helping you confidently close better deals and achieve immediate, tangible results.

What is the Negotiation Foundations Training about?

The Negotiation Foundations Training is a comprehensive, one-day program specifically designed for junior commercial professionals. This workshop focuses on building a strong foundation in key negotiation skills, such as distinguishing between competitive and collaborative styles, assessing power dynamics, and mastering critical negotiation tactics. Through immersive case studies and real-world simulations, participants gain practical experience that can be applied immediately. Tailored for those engaged in routine negotiations, this course equips attendees with the tools and confidence to secure better deals and enhance their professional impact, delivering results from day one.

Key Elements of the Negotiation Foundations Training 

This training focuses on the basics of negotiation to transform you into an effective negotiator, ensuring that you can confidently handle any negotiation scenario.

Below are the key areas covered during the workshop:

  • Understanding the Differences Between Competitive & Collaborative Negotiations: Learn when to adopt a competitive approach for maximizing gains and when collaboration is essential for building long-term relationships.
  • The Proactive vs. Reactive Negotiator: Shift from simply responding to offers to proactively driving the conversation and outcomes in your favor.
  • Understanding the Balance of Power: Assess and leverage power dynamics to influence the negotiation and maximize your position without overplaying your hand.
  • The Art of Questioning: Master the use of strategic questions to uncover key information, clarify objectives, and steer the negotiation toward favorable outcomes.
  • Key Tactical Principles: Discover tactical approaches to strengthen your negotiation stance, including timing, concessions, and prioritization of objectives, as well as recognize when others are using tactics.
  • The Power of Conditional Trading: Learn how to offer concessions the right way, ensuring that each trade secures value in return.
  • Getting Inside the Head of the Other Party: Develop empathy and insight into the motives and pressures faced by your counterpart to anticipate moves and negotiate smarter.
  • Different Ways of Negotiation (Face-to-Face or Digital): Understand how negotiation styles vary between in-person meetings and digital formats, and how to adapt effectively to each environment.

Who is this training for?

Our Negotiation Foundations Training is designed for professionals looking to strengthen their basic negotiation skills in a procurement context. It’s ideal for:

  • Junior commercial professionals: Those starting their careers and handling routine negotiations in either sales or procurement functions.
  • Commercial roles: Individuals involved in day-to-day deal-making, aiming to enhance outcomes.
  • Those involved with negotiations: Professionals who are not in the lead of negotiations but are often involved with negotiations directly or indirectly who need to understand the basics. 
  • Teams aiming for stronger relationships: Those wanting to build long-term partnerships through effective negotiation dynamics.

Outcomes of the Negotiation Foundations Course

The Negotiation Foundations Course is designed to equip participants with the core skills required for successful commercial negotiations. By mastering essential techniques, participants can expect immediate, tangible benefits that improve negotiation outcomes and drive better results.

How Will Learned Skills Impact You?

This course empowers you to become a more confident and proactive negotiator. 

You’ll learn how to:

  • Differentiate between competitive and collaborative negotiations and know when to apply each.
  • Assess and leverage power dynamics to influence outcomes in your favor.
  • Master key tactics such as questioning and conditional trading to navigate complex negotiations.
  • Build stronger, long-term relationships with suppliers through effective communication and strategic negotiation techniques.

These skills will not only help you close better deals but also enhance your professional growth, positioning you as a more effective and influential negotiator.

How Will Learned Skills Impact Your Organization?

For your organization, this course offers immediate and long-lasting value. By equipping your team with refined negotiation basics, your organization will:

  • Introduce a consistent negotiation “language” that improves internal alignment and preparation.
  • Introduce the importance of properly preparing along with tactical preparation tools that can be applied to any commercial negotiation
  • Create awareness of one’s negotiation strength and areas for development helping them to address what to work on.
  • Create more confident negotiations which help secure better commercial deals, leading to improved profitability.

Overall, this course helps drive more successful outcomes in commercial negotiations, contributing to your organization’s bottom line and competitive edge in the market.

Ready to improve your negotiation foundations?

Take control of your negotiations with our Negotiation Foundations Training. This one-day program equips you with the essential skills and strategies to confidently handle any negotiation scenario. Don’t miss the chance to gain practical tools and insights that deliver immediate, measurable results. Sign up now and empower yourself to close better deals and build lasting business relationships. Join us and make every negotiation count!

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Charlotte Boonen Key Account Manager

Very useful, high intensity

Laurens Rosenmöller Partner Delta Participaties

10 out of 10! Do it it’s a very good training with real examples

BRIAND European Account Director

I would recommend it because there are very usefull tips and tools. It helps you to think more critical and out of the box. Not only for juniors but also for seniors, what you learn and practice during this seminar you can direct use in your daily work.

Tatiana Demeester Key Account Manager Specialist & E-commerce

This is ROI positive and therefore a must for senior sales

Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Mike Franke Sales Manager VodafoneZiggo

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Tom van de Vrede Co-founder Levvr.io

Ready to improve your negotiation?

Our Negotiation Consulting services are based on our successful proven negotiation method. We help our clients get the best possible results from their negotiations.

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